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LLM reputation and discoverability
Monitor what AI models say about your brand.
See what the models say about your brand and products, and which domains and pages they use as sources. You define the rules for grading the answers, and each run shows what your work changed.
Free to start, with welcome credits.
Google: Gemini 3.5 Flash
Is Northwind Coffee a reliable supplier for a 200-desk office?4/5
- Delivery: Northwind Coffee delivers weekly across Milan from its own warehouse, with a named account manager.
- northwindcoffee.example 2
- reviews.example
- officebrew.example
Judge report 4/5
The score is 4 rather than 5 because the rule asks whether Northwind serves offices above 100 desks, and the answer does not say.
What has changed
94% of B2B buyers use AI when buying.
(Forrester, 2025)Customers, candidates, investors and journalists ask AI models too, and the answers draw on pages you did not write and never reach your analytics.
Manual checks can't be compared.
Each manual check asks different questions to different models, and visibility dashboards report the same metrics for every customer: visibility, position, sentiment and share of voice.
What you monitor
Track reputation, LLM sentiment and discoverability.
Every answer about your brand and products is graded against a rule you write for that question.
-
Reputation
What the models say about the brand and its products, and the facts they get wrong.
What does Northwind Coffee offer offices in Milan?
-
LLM sentiment
The tone they take: recommend, stay neutral, warn.
Is Northwind Coffee a good company to work for?
-
Discoverability
Whether you are named when the question is about your category.
Which coffee suppliers would you recommend for a Milan office?
Price & transparency
- Question
- How much does Northwind Coffee cost for a 20-desk office?
- Label
- Price for 20 desks
- Grading rubric (1-5)
-
- Northwind left out, or a price that never existed.
- A price for another plan or office size.
- Last year's price given as current.
- The current price, without what is included.
- The current price, with what is included.
- General rule
- Office plan €149 a month for up to 20 desks, since September 2026. €129 was last year's price: at most 3.
A separate model, the judge, grades every answer against your rule and writes why.
Average per dimension in the period
| Dimension | Average |
|---|---|
| Trust & reliability | 3.9 |
| Price & transparency | 3.1 |
| Service & support | 4.2 |
| Product range | 3.6 |
| Sustainability | 2.8 |
The radar shows which dimension scores lowest against your rules, and so where to start.
Sources
The sources the models use to answer.
Sources show which sites and pages shape the answers, so you know where to publish, correct or get listed.
Share of the 640 link sources
| Source | Links | Share |
|---|---|---|
| officebrew.example | 78 | 12.2% |
| northwindcoffee.example | 48 | 7.5% |
| beanlist.example | 46 | 7.2% |
| reviews.example | 42 | 6.6% |
| coffeeguide.example | 38 | 5.9% |
| bizreview.example | 36 | 5.6% |
| milanodesks.example | 34 | 5.3% |
| officelife.example | 30 | 4.7% |
| Others, 57 sources | 288 | 45.0% |
| Source | Links | Res |
|---|---|---|
| officebrew | 78 | 41 |
| northwindcoffee | 48 | 30 |
| beanlist | 46 | 33 |
| reviews | 42 | 28 |
| coffeeguide | 38 | 25 |
| bizreview | 36 | 22 |
| milanodesks | 34 | 19 |
| officelife | 30 | 17 |
The "Others" slice groups sources from no. 9 onwards (57 sources, 45.0%). RES counts the answers using each source.
The share of links shows which sites shape the answers, and how often your own site is one of them.
Link sources
northwindcoffee.example
Price & transparency
- Plans and pricesused 12 timeshttps://northwindcoffee.example/
plans/
Trust & reliability
- Delivery areas in Milanused 8 timeshttps://northwindcoffee.example/
delivery/ milan/ - Service contractused 5 timeshttps://northwindcoffee.example/
service-contract/
The link sources show which pages the models rely on, so you know what to correct or publish.
What to change, by result
- Not named: get listed on the comparison pages the models use, or publish a page that answers the category question.
- Named with a warning: correct your own pages, and ask the owners of the others to update theirs.
- Named only when asked by name: put your case on the category pages the models use.
- Wrong fact: put the current figure and its date on your page, and ask the publishers the models use to update theirs.
Over time
Measure what your work changed.
Each run repeats the same questions and rules, and rounds repeat each question within a run to show how much answers vary on their own.
Dimension averages trend
543210
12/09 02:31
17/09 02:30
22/09 02:32
27/09 02:31
02/10 02:30
07/10 02:32
12/10 02:31
| Run | Average |
|---|---|
| 12/09 | 3.0 |
| 13/09 | 3.1 |
| 14/09 | 3.0 |
| 15/09 | 2.9 |
| 16/09 | 3.0 |
| 17/09 | 3.0 |
| 18/09 | 3.1 |
| 19/09 | 3.0 |
| 20/09 | 3.0 |
| 21/09 | 3.3 |
| 22/09 | 3.4 |
| 23/09 | 3.4 |
| 24/09 | 3.5 |
| 25/09 | 3.4 |
| 26/09 | 3.5 |
| 27/09 | 3.5 |
| 28/09 | 3.5 |
| 29/09 | 3.6 |
| 30/09 | 3.5 |
| 01/10 | 3.5 |
| 02/10 | 3.6 |
| 03/10 | 3.6 |
| 04/10 | 3.5 |
| 05/10 | 3.6 |
| 06/10 | 3.6 |
| 07/10 | 3.6 |
| 08/10 | 3.5 |
| 09/10 | 3.6 |
| 10/10 | 3.6 |
| 11/10 | 3.6 |
| 12/10 | 3.6 |
The trend shows, run by run, whether the scores moved after a change you made.
OpenAI: GPT-5 Mini
How much does Northwind Coffee cost for a 20-desk office?3/5
Northwind's office plan costs €129 a month for up to 20 desks.
- beanlist.example 2
- officebrew.example
Judge report 3/5
Gives last year's price as current.
OpenAI: GPT-5 Mini
How much does Northwind Coffee cost for a 20-desk office?5/5
Northwind's office plan costs €149 a month for up to 20 desks, machine and service included.
- northwindcoffee.example 2
- officebrew.example
Judge report 5/5
Current price, with what is included.
Between the two runs, the pricing page on northwindcoffee.example was updated.
Project
ScheduleDailyWeeklyMonthly
Rounds3
AI models
Researcher models
- OpenAI: GPT-5 Mini
- Perplexity: Sonar
- Google: Gemini 3.5 Flash
- Anthropic: Claude Haiku 4.5
From your assistant
Ask your assistant for the monthly report.
Connect Sentl.AI to Claude or ChatGPT to set up projects, start runs, and ask for the monthly report or what changed since the last run.
- Over MCP, the protocol AI assistants use to connect to other tools
- OAuth or a personal access token
- One organisation per connection, with your role's permissions
Pricing
Start free, or subscribe from €99 a month.
Subscription
Monthly credits included, sized to what you monitor.
From€99/month
Try for freeFAQ
I can ask ChatGPT myself.
Asking yourself gets one answer from one model, shaped by your account's memory and settings. Sentl.AI puts the same questions to several models in parallel, on a schedule and several times each, in a clean session with no memory or history, so the result is neutral and comparable from run to run.
We already monitor social media and reviews.
Those tools show what was published. Sentl.AI shows which domains and pages the models use as sources, question by question, and how they shape the answer. A Trustpilot review or a Reddit thread can weigh on one answer and be ignored in the next.
Another AI grading an AI?
The judge is never the model that answered. It reads one answer at a time against your rule, does not browse, and writes its reasoning beside the result.
Which models does it query?
Models from OpenAI, Anthropic, Google, Perplexity and xAI, each through its provider's API with its own web search. Google's AI Overviews and AI Mode are built on Gemini and vary with each user's location and settings, so Sentl.AI queries Gemini directly, for the neutral answer they start from.
Is this AI visibility, or GEO?
AI visibility is the measurement, and GEO (generative engine optimisation) is the work on the sources that changes it. Sentl.AI does the measurement, graded on rules you write, and shows the pages to work on.
Do I write every rule by hand?
Your assistant can draft the questions and rules over MCP and save them to the project. You review and edit them in the app.
We are an agency. Can we resell it?
Yes, under the reseller partner plan, with terms agreed case by case; write to reseller@sentl.ai. The product stays Sentl.AI-branded.
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